Tag: marketing

Brand Journalism part 2: Writing

December 6, 2016

Recap: In my last blog post I summarized Brand Journalism. Let’s keep going. Where and when do you start? In your office. Right now. Create a newsroom mentality. Get rid of the silos in your organization and create roundtable discussions. Daily. Weekly. Monthly. Why? Strategy. Get everyone involved in what you’re working on. This is how … More Brand Journalism part 2: Writing

Ragan Communications: Advanced Writing and Brand Journalism

November 23, 2016

If you’re in the field of communication or marketing Ragan Communications is a household name. If you’re not familiar with the company, they publish and work with other organizations all within the areas of corporate communications, public relations, and leadership development. They also host frequent workshops and conferences across the globe to aid communication specialists excel … More Ragan Communications: Advanced Writing and Brand Journalism